RUSH launches digital and data program with Unilever U-COIN

ADOBO MAGAZINE - U-COIN is a strategic digital program for Unilever Philippines. Aside from making consumer and customer engagement more rewarding, U-Coin also unlocks data, single customer view and lifetime value measurement in an interconnected and data-driven digital ecosystem that is slowly becoming cookieless,” says Dennis Perez, Unilever’s Media Director.